Introduction of the Second Generation Corvette!

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Introduction of the Second Generation Corvette!

631963 saw the introduction of the new Sting Ray! The all-new Corvette was shouted from the rooftops by Chevrolet, and rightly so! This would be the only year for the split rear window. The 327 cube V8 was still the motivating force.

64This 1964 Corvette ad featured a more subdued looking gray Coupe winding up a mountain road, in search of adventure. Could it be Mulholland Drive? 327 power was now rated at 375 horses.

651965: Introduction of the 396 big-block! Chevrolet got serious about the ad here: black and white, very to-the-point and factual. Why wouldn’t they? This car was not to be ignored.

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A sentimentally-themed print ad for 1966. The vaunted 427 was introduced this year too. The glory years of big-block power were in full-swing.

67For 1967, this full color print ad said it all: A Wolf in Wolf’s Clothing. Chevrolet admen really knew how to play on the emotions! This was the last year for the “mid-year” Corvettes, as 1968 would usher in an all-new body style.

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